No Easy Answer to the Avalanche of Email. Here’s What You Can Do.

A 2012 report by McKinsey declared that we spend 28% of our work week on email. The avalanche of email will not end soon. Email does some things very well. Communication and collaboration among project team members is not one of them. Here’s what Bhavin Turakhia says in a recent post on VentureBeat: Rapid communication among teams in any organization …

David CrankshawNo Easy Answer to the Avalanche of Email. Here’s What You Can Do.

Use Email to Turn Traffic into Business

A few visits to your website are not enough to build a relationship with a B2B buyer. It won’t turn traffic into business. Before visitors can become customers, they must engage with you enough to trust you, to learn from you, and feel an urgency to address a problem that you know how to solve. Henneke Duistermaat’s recent article for …

David CrankshawUse Email to Turn Traffic into Business

Learn by Example from These SaaS Pricing Pages

It’s not so easy to find pricing pages that are done well. Many of us may not even recognize a good pricing page when we see one. Patrick Campbell of Price Intelligently explains some useful examples of SaaS pricing done right.

David CrankshawLearn by Example from These SaaS Pricing Pages

Email Isn’t Dying; It’s Being Unbundled.

Walled Garden

People love to criticize email for tasks that it was not intended to do. These tasks are being unbundled. Email is getting smarter and easier to use. Yet it retains its ubiquity and interoperability. These changes are not only good for individuals, they also benefit B2B marketing and sales.

David CrankshawEmail Isn’t Dying; It’s Being Unbundled.

What are the five key marketing metrics you need to track?

Irrigation Spray

The executive team expects Marketing and Sales to produce consistent streams of revenue at a low cost. They don’t want surprises. They not only need to see a revenue forecast, they also need to see the factors that produce the revenue. These five metrics from David Raab will give them the confidence that Marketing and Sales can deliver on their forecast.

David CrankshawWhat are the five key marketing metrics you need to track?

Can You Avoid the Trials of Hiring the Wrong Salesperson?

Magic 8 Ball

Most companies screen and hire candidates based on “gut feel.” They have no way to quantifiably tie their observations during the interview to the future performance of the candidate. But you don’t have to be like most companies. In this article you’ll learn how to use the process that Mark Roberge of Hubspot developed to find the right salespeople for your company.

David CrankshawCan You Avoid the Trials of Hiring the Wrong Salesperson?