A small, energetic team planned the company’s trade show booth for months. They worked with an excellent booth designer. They honed their product demonstration scripts. Tickets were purchased and hotel rooms were reserved. The booth was located at a high-traffic spot on the exhibition floor and was busy every day. After a week of nonstop […]
It’s useful to keep a swipe file of email marketing campaigns. Here are some articles with lots of examples to get you started. 9 Great Email Marketing Case Studies (and Counting) from GetVero 16 Examples of Awesome Email Marketing Campaigns from HubSpot The Ultimate Lifecycle Email Marketing Guide from GetVero 12 of the Best Email […]
What should your B2B company do when you receive inbound leads? People have found your website and expressed interest in your company, but they are not ready to buy. You don’t know how qualified they are nor do you know their level of interest. Should you have a sales development rep call them? Should you […]
The people at Work-Bench, an enterprise technology growth accelerator in New York, often are asked for enterprise sales resources. In response to these questions, they’ve put together The Enterprise Sales Guide. This guide is a curated collection of articles written by the top thought leaders from all sides of the table in the enterprise technology […]
HubSpot recently profiled eight meeting planner apps to reduce your scheduling stress. They include this one from rallly.co that I am going to try.