Scott Brinker’s Marketing Technology Landscape Supergraphic makes it obvious that a lot of martech companies want to find their way into your technology stack.
But how do you evaluate what you need? How do you know which technologies apply to your situation and which vendor you should choose?
One answer would be to understand the landscape of information sources that are available. David Raab has created a chart to show the Martech Vendor Directory Landscape:
Raab’s chart includes the product guides plus sources of reviews from the analysts and from online communities.
A second answer would be to know how other companies combine the various martech products in their own shop. Scott Brinker invited companies to submit their technology stack to a “Stackies” contest and published the results.
These examples can help you see which products people are using and how they are putting them together.