Want more website visitors, sales leads, and customers? Geonexus will show you how to use your web analytics to guide your marketing strategy.
Innovative products and new technologies are only as good as your ability to persuade organizations to use them. This means finding, winning and keeping more customers.
To become a customer your buyers must complete a complex series of tasks. First they have to find you. Then they must understand how your product fits into their current environment, convince a team of their peers to move forward, and put to rest the fears of the CFO.
Help your buyers on their journey
How can you help buyers complete their task?
Support their buying process. Add value at each step of the buyer’s journey. And finally, build a foundation for a continuous and long-term relationship.
Exactly which activities will support your buyers in their journey? More rich content on your website? Better visibility in the search engines? Paid search advertising? More exposure in the media? A bigger list of subscribers to your newsletter?
Invest your marketing resources carefully
Your choices will determine how many people adopt and use your innovations. Where you invest your marketing resources will govern the rate at which you find, win and keep more customers.
I want to see your technology adopted and used widely. I help B2B companies use their marketing analytics to drive their marketing strategy and investment decisions.
Insight into your web analytics will lead to decisions that bring more buyers to your website, convert them into qualified leads, and turn them into customers.
- Your buyers will be more ready and more educated by the time they speak to a sales person.
- Sales cycles will be shorter and conversion rates will be higher.
- You’ll produce more revenue at higher margins.
- Because the sales force will be more productive with the same resources, your operating margins will increase.
David Crankshaw
David Crankshaw
David Crankshaw has worked for many years in Marketing and Sales in technology and engineering companies, including Sun, HP, and Hyperion Solutions (Arbor Software).
He has done projects for Hewlett-Packard, Tandem Computers, Whitelight Systems, Adomo, and Waverley Software.
His B.A. is from the University of California at Santa Cruz and his MBA is from the Stanford Business School.
