About

I write business-to-business copy that engages buyers and persuades them to move to the next step in the buying process.

I use a combination of writing skills, sales ability, online B2B marketing experience, and an understanding of technical products.

I take on a wide range of projects for business-to-business and technology companies. Projects include landing pages, web sites, email letters, articles, white papers, and case studies.

My specialty is my ability to write clear, credible, persuasive copy about a wide range of B2B products and services, from the simple to the highly technical.

I am able to quickly grasp complex marketing problems and understand sophisticated technologies.

While I can’t predict the response you’ll get from my landing page, email, or letter, I can guarantee your satisfaction with the copy I deliver to you.

I’ve spent over 15 years in marketing and selling in business-to-business and technology companies, including Sun, HP, and Hyperion Solutions.

I’ve done product marketing consulting for Hewlett-Packard, Tandem Computers, Whitelight Systems, and Tablus. These projects included marketing strategy, product positioning, programs, announcements, and presentations.

Online copywriting projects have included DreamFactory, Adomo, and Waverley Software.

My B.A. is from the University of California at Santa Cruz and my MBA is from the Stanford Business School.

When you work with me you’ll feel in control of the process to persuade your buyers to take action. You’ll be confident that we are staying focused on the customer and the buyer’s journey. You’ll be secure in the knowledge that you are using a proven and accountable process to achieve tangible results.

If you’d like to talk about your marketing goals and how you can reach them, contact me anytime.

David Crankshaw
Menlo Park, CA
Phone: 650-321-6545
Email: David Crankshaw