Geonexus Quick Reference Guide: B2B Online Marketing Lead Generation

 

Marketing Executives:

  • Is your Marketing organization producing enough high-quality Sales leads?
  • Despite everyone’s hard work, is it a struggle to know which Marketing actions are producing results?
  • Are you losing potential buyers because you don’t have a consistent way to nurture them?

These are common problems in companies that sell to other businesses, especially in a difficult economy.

What if you could attract the attention of more potential buyers at a lower cost? Provide these buyers with valuable and persuasive content about the problems they are trying to solve? Spend money on marketing campaigns only when you know what steps you will ask the customer to take and how to measure them?

To help B2B marketers attract more visitors and convert them into quality prospects, Geonexus offers a free tool, a “Geonexus Quick Reference Guide for B2B Online Marketing Lead Generation.”

The Quick Reference Guide contains the essentials of business-to-business lead generation on one piece of paper. Topics include:

  • Principles of online marketing
  • How to attract more visitors to your site with a call-to-action
  • Nurturing a relationship with visitors through education
  • The key elements of a website that is structured to persuade
  • Essential activities and results to measure and improve upon
  • Copywriting that persuades by increasing motivation and decreasing friction
  • Simple calculations for rates and costs
  • How to use marketing to create value for the buyer at every stage
  • A chart that shows the flow of events for an online marketing process
  • Strategies for increasing visitors, requests, and sales leads


With this free Guide you’ll have more predictability and control over your marketing process. It will be easier to determine the profitability of your online initiatives. Your marketing activities will be more effective at creating value during every stage of the buyer’s journey toward becoming a profitable customer.

The Guide comes in three parts, the Guide itself, a chart showing the flow of actions and results, and a spreadsheet so you can see the calculations.

Lead Generation Guide

Lead Generation Chart

Lead Generation Calculations