Google Analytics Interface Map

The interface to Google Analytics crams a lot into one screen. This makes it possible to go to many places in the application with just one click.

But the interface has so many components that even experienced analysts can miss a useful feature.

And what about marketing managers that don’t use GA every day? It’s likely that you’ve looked over some features that could help you get more insights from your analytics data.

Fortunately, +JustinCutroni announced that the GA team has created a Google Analytics Interface Map.

On top of that, Daniel Waisberg created a pdf of the interface map so you can print it out and hang it in your office.

Here are the elements in the Google Analytics Interface Map. In some places I’ve added links to articles on that topic.

Account Controls

1. Account/Profile Selector – LunaMetrics on Navigating the Settings in the New GA
2. Administrative Settings – Daniel Waisberg writes a 10 Point Checklist to Set Up your Google Analytics Properly

Report Navigation

3. Report Finder
4. Directory of Reports
5. Report Title

Data Inclusion Controls

6. Date Selector
7. Advanced Segments – Kaushik on Mate Custom Reports with Advanced Segments!
8. Metric Group Selector – Kaushik on Your Web Metrics: Super Lame or Super Awesome?
9. Primary Dimension Selector
10. Secondary Dimension Selector
11. Table Filter
12. Table Controls

Graph & Visualization Controls

13. Metric View Selector
14. Graph Increment Selector
15. Plot Rows
16. Data View Selector

Report Sharing, Dashboards, and Downloading

17. Home (Dashboards, Realtime, Intelligence)
18. Custom Reporting – Jason Cutroni: Understanding Custom Reports
19. Email, Export, Unsampled Reports
20. Add to Dashboard
21. Annotations

Help Resources

22. Contextual Help
23. Help Search Box

Some other related posts you might find useful:

1. Google Makes it Easy to Automate Analytics Reporting
2. Google Analytics Recency Report: What Everyone Ought to Know
3. How to Use the Google Analytics Frequency Report
4. Make the Web Fast with Google Analytics Site Speed
5. Prepare for the Google Analytics Individual Qualification Test