Recent Articles on B2B Software Marketing

Master's Swimmer

Do Your Buyers Feel a Sense of Urgency?

Are you getting enough exercise? We all know that regular physical exercise is associated with physical health and longevity. But how many of us follow this recommendation? Some of us do, but let’s be honest, many of us do not. Of all the problems we must address today, somehow exercise does not rise to the […]

Influencing Others

Are You Attuned with Your Audience?

When confronted with an unusual or complex situation involving other people, how do we make sense of what’s going on? Do we examine it from only our own point of view? Or do we have the capability to step outside our own experience and imagine the emotions, perceptions, and motivations of another? In his book […]

Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About The Art of Persuasion

The Best Book on Persuasion (That You’ve Never Heard Of)

People are social animals—we interact and influence each other in complex and mysterious ways. Through research on social behavior, psychology, and the brain, we are starting to learn more about how these interactions work. Good writers are making the results of this research available to a wide audience. Daniel Pink: To Sell is Human, The […]

Marketing Tools

Gmail Icon

Why Gmail Inbox Tabs Could Be Good for Marketers

This summer Google added tabs to the Gmail Inbox so that you can categorize different types of email. Once you turn this feature on, Gmail will automatically sort your email into one of these tabs. You can also “train” Gmail to customize how your emails are sorted. The goal? To put you back in control […]

Invictus

Do Visitors Find Your Website Dull? Craft a Compelling Story

It’s down to the final minutes of the 1995 Rugby World Cup Championship match. To everyone’s surprise, the South Africa Springboks are ahead of the New Zealand All Blacks. The fans in the stands are swaying from side-to-side as they sing Shosholoza, “go forward.” The captain speaks to his team: Heads up. Look in my […]

Will Critchlow's Toolkit

Time Savers for Web Analysts from Will Critchlow’s Toolkit

“Our ability to use APIs, scrapers, multiple tools is going to be super critical.” — Avinash Kaushik B2B online marketers frequently must find and analyze information from a variety of sources. Some of these tasks they conduct often and they use a software application. But what about when you only have to do the task […]