Have We Made Content Marketing too Complicated?

Pen and Paper

If you are a software developer, Content Marketing can sound more complicated that it is. Keep it simple: Write more articles. Educate your buyers. Answer their questions.

David CrankshawHave We Made Content Marketing too Complicated?

How to Increase Email Subscribers: Improve Your Opt-In Rate

Pinball Machine

As you start to bring more people to your site, take advantage of the scale of permission-based email marketing. Increase the number of people who opt-in and agree to let you nurture a meaningful business relationship.

David CrankshawHow to Increase Email Subscribers: Improve Your Opt-In Rate
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How to Increase Email Subscribers: Bring More People to Your Site

Hummingbird at feeder

Successful software companies treat their email subscriber lists like gold. They constantly look for ways to grow their subscriber list. In this article we’ll study how three masters increase their email subscribers: Ramit Sethi, Neil Patel, and Sean D’Souza.

David CrankshawHow to Increase Email Subscribers: Bring More People to Your Site

Do Your Buyers Feel a Sense of Urgency?

Master's Swimmer

Are you getting enough exercise? We all know that regular physical exercise is associated with physical health and longevity. But how many of us follow this recommendation? Some of us do, but let’s be honest, many of us do not. Of all the problems we must address today, somehow exercise does not rise to the top of our list of …

David CrankshawDo Your Buyers Feel a Sense of Urgency?
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Are You Ignoring the Most Critical Stage in your Customer’s Buying Cycle?

Mojave wildflowers

Companies are told to focus on buyers with a need. But only 8% of buyers are in this stage of their buying cycle. Instead, why not focus on the 80% of buyers who are in the Acknowledgment phase?

David CrankshawAre You Ignoring the Most Critical Stage in your Customer’s Buying Cycle?

Decrease Churn: Reach Out to Customers Before They Cancel

Decrease churn: Reach out to customers before they cancel

When a shepherd sees a lamb caught in a thicket or spies a few sheep wandering off, what does he do? Does the shepherd let them go? Does he look at the rest of the flock and think, no big deal, I still have plenty of sheep? No, the shepherd thinks “I must rescue that sheep. I must keep everyone …

David CrankshawDecrease Churn: Reach Out to Customers Before They Cancel