What are the five key marketing metrics you need to track?

Irrigation Spray

The executive team expects Marketing and Sales to produce consistent streams of revenue at a low cost. They don’t want surprises. They not only need to see a revenue forecast, they also need to see the factors that produce the revenue. These five metrics from David Raab will give them the confidence that Marketing and Sales can deliver on their forecast.

David CrankshawWhat are the five key marketing metrics you need to track?

Can You Avoid the Trials of Hiring the Wrong Salesperson?

Magic 8 Ball

Most companies screen and hire candidates based on “gut feel.” They have no way to quantifiably tie their observations during the interview to the future performance of the candidate. But you don’t have to be like most companies. In this article you’ll learn how to use the process that Mark Roberge of Hubspot developed to find the right salespeople for your company.

David CrankshawCan You Avoid the Trials of Hiring the Wrong Salesperson?

How The Chouinard Equipment Company Used Core Selling Principles to Confront a Crisis in Climbing

Chouinard Skunkworks

By the late sixties Yvon Chouinard was a revered rock and ice climber. His tools and methods were widely adopted by the climbing community. His innovative designs and grassroots efforts led Chouinard Equipment to become the largest seller of climbing hardware. But there was trouble in paradise.

David CrankshawHow The Chouinard Equipment Company Used Core Selling Principles to Confront a Crisis in Climbing

Have We Made Content Marketing too Complicated?

Pen and Paper

If you are a software developer, Content Marketing can sound more complicated that it is. Keep it simple: Write more articles. Educate your buyers. Answer their questions.

David CrankshawHave We Made Content Marketing too Complicated?

How to Increase Email Subscribers: Improve Your Opt-In Rate

Pinball Machine

As you start to bring more people to your site, take advantage of the scale of permission-based email marketing. Increase the number of people who opt-in and agree to let you nurture a meaningful business relationship.

David CrankshawHow to Increase Email Subscribers: Improve Your Opt-In Rate