The interface to Google Analytics crams a lot into one screen. This makes it possible to go to many places in the application with just one click.
But the interface has so many components that even experienced analysts can miss a useful feature.
And what about marketing managers that don’t use GA every day? It’s likely that you’ve looked over some features that could help you get more insights from your analytics data.
Fortunately, +JustinCutroni announced that the GA team has created a Google Analytics Interface Map.
On top of that, Daniel Waisberg created a pdf of the interface map so you can print it out and hang it in your office.
Here are the elements in the Google Analytics Interface Map. In some places I’ve added links to articles on that topic.
- Account/Profile Selector – LunaMetrics on Navigating the Settings in the New GA
- Administrative Settings – Daniel Waisberg writes a 10 Point Checklist to Set Up your Google Analytics Properly
- Report Finder
- Directory of Reports
- Report Title
- Date Selector
- Advanced Segments – Kaushik on Mate Custom Reports with Advanced Segments!
- Metric Group Selector – Kaushik on Your Web Metrics: Super Lame or Super Awesome?
- Primary Dimension Selector
- Secondary Dimension Selector
- Table Filter
- Table Controls
- Metric View Selector
- Graph Increment Selector
- Plot Rows
- Data View Selector
- Home (Dashboards, Realtime, Intelligence)
- Custom Reporting – Jason Cutroni: Understanding Custom Reports
- Email, Export, Unsampled Reports
- Add to Dashboard
- Contextual Help
- Help Search Box