Services

What I deliver to you is marketing and sales content: powerful copy that persuades your buyers to move to the next step in their journey, copy that produces quality sales leads, that improves your marketing and selling productivity.

Business-to-business buyers are on a journey … from being untroubled and unaware … to awareness that a problem exists … to making choices … to integrating new technology into their operation.

These buyers are looking to your website for answers to questions at each stage of their journey. They say that vendor websites are one of their top sources of information.

Are you satisfied with your website’s ability to answer questions and move visitors to action?

Here’s what it takes to persuade B2B buyers:

• Stay focused on the steps in your buyer’s journey.
• Create value for the buyer at each stage. Answer their questions. Solve the problem they are facing at that stage.
• Ask them to take action. Help them move to the next step in the journey. To read an article. To subscribe to a newsletter. To attend a webinar. To learn about your company.

I write copy that will move your buyers to take action - B2B web sites, landing pages, articles, white papers, case studies, sales letters, and online advertisements.

I charge a flat fee for each assignment. Let me know what you have in mind and I’ll quote you a price. Ask for my fee schedule and you’ll get a sense of the cost of various types of freelance copywriting projects.

I guarantee my copy before you test it. If you are not completely satisfied I’ll be happy to revise the copy. This is part of the flat-fee agreement.

Many factors in your marketing programs - product, market, price, the economy - are out of my control.

While I guarantee my copy before you run it or publish it, I cannot guarantee your results.

However, if for some reason you aren’t satisfied with the outcome, I’ll be happy to work with you to find a solution that will improve your results.

I don’t try to do everything. Geonexus is not a designer or website developer. It’s not an advertising or PR agency. I usually don’t work with consumer products, but if your product or service is a considered purchase, we can talk.

My clients are:

• Business-to-business and technology companies
• Small industrial companies
• Agencies that work with B2B clients

The typical project length is 2-3 weeks for freelance copywriting assignments. This allows enough time to gather all the information, write a draft, and revise the material.

I realize this much time isn’t always possible. If you need your project done more quickly, let me know. If I take on the project, I guarantee that you will have the copy on your desk before your deadline-date — or sooner.

No matter what the deadline, the copy you get from me will be right.

You’ll get copy that engages your buyers and persuades them to move to the next stage in their buying process.

In the end you’ll produce more qualified leads. You’ll increase your credibility with Sales because they’ll spend less time on unqualified leads, and more time on leads that are both qualified and well-educated.

Lower cost of leads. Lower cost of sales. Higher margin customers.

Getting started is easy. Tell me what you are selling and who your buyer is. Send me the background information you have.

When you are ready, I’ll write the assignment for you. You’ll get the completed copy prior to your deadline date. The result is guaranteed to please you.

P.S. I would be happy to chat with you. There’s no charge or obligation to discuss your project and give you a cost estimate. So call me now at 650-321-6545 or email david.crankshaw@geonexus.com.

David Crankshaw
Menlo Park, CA
Phone: 650-321-6545
Email: David Crankshaw