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Aligning Sales and Marketing with the Buyer's Journey
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Recent Blog Posts
- Emotions vary in their persuasive power
- Appealing to emotion
- Avoid common fallacies
- Do it your way – define the terms and the issues
- When in doubt, concede
- Induction: When there’s no commonplace, use fact, comparison, and story
- Deduction: from a general premise to a specific conclusion
- Find the commonplaces of your audience
- The advantageous: base the logic of your argument on what’s good for the audience
- Your sterling character: virtue, practical wisdom, and disinterest
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Geonexus
Geonexus works with technology and engineering companies to produce higher quality sales leads and to earn more customers. It does this by helping companies to align Marketing and Sales with the buyer's journey.
"The purpose of business is to create and keep a customer." - Peter Drucker
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David Crankshaw -
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