You know the bounce rate on your website. And average time on site. And on and on for many other metrics.
Are your numbers low or high? What can you compare them to? How can you know what a ‘good’ number is?
You could compare your metrics to those of your competitors to answer this question. Or to other industries that are similar to yours.
You could look at historical patterns – this time last year, last month, last week.
You could look to the future and measure against your plan, your forecast, your budget.
You could try all these. But they would be a waste of time.


Salespeople have been told for a long time that selling is a numbers game. The more people you talk to, the more people you present to, the more people you give proposals to, the more business you’ll get.