We know that B2B buyers today are empowered to control the business relationship. We know that business-to-business buyers are on a journey. They go through stages to solve their problems — from awareness of the problem to information gathering to decision-making.
His first company at age fourteen — a car-washing business so he could drive other people’s fancy cars. He’s personally started 34 businesses and run 17 of them. He’s led 50 financing rounds. Scott Painter is the definition of the serial entrepreneur. In an interview with Mark Suster a year ago, Scott explained how he […]
The meeting starts in an hour. You were up late last night. Had to make sure you’ve got all the numbers to support your proposal. You feel armed and ready. But a little nervous too. What if your manager (or your client or the creative director or the executive committee) disagrees with your data? What […]
Search. Referrals. Direct. Google Analytics categorizes visitors arriving at your site primarily into these three buckets. Search: Visitors find you in the search engines, either in the organic listing or your PPC ad. Referrals: Visitors are referred to your site from another website that links to you – an article for example, or a blog […]
Ever gotten stumped with your web analytics before you got started? You encounter dozens of metrics, even more possible ways to view them, thousands of different configurations for reports. It’s no wonder many marketers and entrepreneurs throw up their hands in exasperation. Though determined to use their web presence to produce more traffic, leads, and […]
Many people have wanted real time abilities in Google Analytics. Now they have it. Last week Google Analytics announced it would add real time capture and analytics information to its application. Jason Cutroni, Stephanie Chang at distilled, and Dorcas Alexander at LunaMetrics immediately wrote informative articles with their initial impressions.
It’s become a running joke in Brad Feld’s circle that he “hates marketing.” But does he really? Feld published a letter this week from Chris Moody, COO of Gnip. Moody’s letter captures what he believes Feld’s philosophy of marketing to be. It’s based on a belief that “startups have the power to change the world.” […]
All visitors to your web site leave at some point, whether they visit one page or one hundred. The last page they visit is their Exit Page, an event your analytics application records. You might think that your analysis of the Top Exit Pages for your site would reveal some important information. But it turns […]
You know the bounce rate on your website. And average time on site. And on and on for many other metrics. Are your numbers low or high? What can you compare them to? How can you know what a ‘good’ number is? You could compare your metrics to those of your competitors to answer this […]
Every business wants to know what is happening on their website. But you can’t just stroll onto your website like a restaurant owner who leaves the kitchen to visit the dining room. Or a shopkeeper who visits the store floor. It’s invisible, this activity on your website. You need a way to record the activity […]