It’s not so easy to find pricing pages that are done well. Many of us may not even recognize a good pricing page when we see one. Patrick Campbell of Price Intelligently explains some useful examples of SaaS pricing done right.
Here’s what conventional wisdom says about how to meet people at a business gathering — a reception, meet up, or conference. Find a person who is standing alone. Approach this person. Introduce yourself. A person alone is presumed to be open to meeting others. The two of you satisfy a mutual need. And you aren’t […]
Are you happy with the number of people you met at the last conference you attended? Did you come away with connections that you can build on? Is the return you received from the relationships higher than the cost of the conference and the time you spent there? For many of us, the answer is […]
Daniel Pink says we have to learn how to be and how to do in a new age of selling, an age of “limited attention and caveat venditor.” How “to be” includes the ability to attune with your audience, to remain buoyant in the face of rejection, and to help customers achieve more clarity with […]
It’s become a running joke in Brad Feld’s circle that he “hates marketing.” But does he really? Feld published a letter this week from Chris Moody, COO of Gnip. Moody’s letter captures what he believes Feld’s philosophy of marketing to be. It’s based on a belief that “startups have the power to change the world.” […]